illustration of a man
Meet Michael
Michael had been an Airbnb host for 18 months before he signed on with Hometime. He was making a pretty modest income with almost all of his bookings falling during peak times like Christmas, New Years Eve and school holidays. Given his Airbnb was purely an investment property, this wasn’t ideal: he had lots of empty weeks in his calendar.
man reading his tablet in the kitchen
modern stove
couch with zig zag cushions
modern room with mounted bicycle
lounge with feature wall
illustration of a house
Expert advice...
When we first met Michael and his property – a two-bedroom apartment in Milson’s Point – we quickly worked out what was working against him. While his apartment was lovely and had some wonderful harbour views, his photos were lacking. They made his home look small and dark and he didn’t have any photos of his kitchen on his listing '(one of the most important rooms for guests looking at a holiday home rather than a hotel).
bed with blue blanket
light room with bicycle on the wall
illustration of two cups of coffee
Price optimisation
The other aspect of Michael's listing that wasn’t working in his favour was his nightly rate, which he had set at the same price all year round. This explained why his property was only being booked during busy periods, where demand and competitor prices were both high. After we addressed these two issues, with the help of our photography team and our market experts, Michael’s occupancy went through the roof, increasing to 88% over the course of the first six months. His income also increased significantly, with Michael pocketing 30% more income under our management.
leather couch and face brick wall
It’s amazing how much Hometime has turned my property around and it’s a bit embarrassing to think how poorly I’d set it up back at the start.
Michael, Milson’s Point, Sydney
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In the end...
“Although I have a lot more know-how about the short-term rental market now, Hometime still offers me aspects that I couldn’t deliver on my own, like the way they manage my place across multiple booking platforms, how quickly they respond to enquiries and of course the housekeeping service, which allows me to host guests in quick succession.”
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